Job Detail

Description

1. Manage the day-to-day planning, creation, and scheduling of email marketing campaigns - including, but not limited to, lifecycle campaigns, lead generation/nurturing campaigns, product marketing, etc. 2. Plan, build, test and send eDMs - via Mailchimp/Marketo/Hubspot/Pardot/mailgun.. Anyone 3. Coordinate development of creative, messaging, and content for email campaigns with Design, Comms, and Channel teams. 4. Design and implement A/B Testing on email campaigns. 5. Conduct quality control checks and testing. 6. Set up various automation workflows. 7. Use customer data to drive message and content personalization. 8. Monitor performance of email campaigns and implement strategies for optimization. 9. Stay up to date with evolving email marketing best practices Knowledge of, or drive to learn the ins and outs Search, Social and Native. Find new and effective paid marketing channels. Track, report, and analyse website analytics and campaigns. Increase Traffic, and Conversions. Increase the number of Fundraising Campaigns on the Website Generate Lead Acquisition. ROI Driven Paid Customer Acquisition. As our in-house email marketing expert you will be critically looking at all the emails we send out and opportunities to optimize the flow. Your success will be to ultimately increase the conversions from our emails. Attention to A/B testing details, and their results and ability to prioritize and execute tasks simultaneously. Creating HTML emails, with the help of Tech. Drawing up email campaign reporting to benchmark and measure success. Design and develop drip campaigns to enable accelerated cycle and continuous engagement. Creating and building marketing email campaigns and landing pages that drive ROI (worked on any CRM tool/ email marketing tool) Ownership attitude is must. Reporting, analyzing, and providing actionable insights for internal teams.

• Number of Vacancy:

  1

• Category:

  Pharma / Biotech / Clinical Research

• job Nature:

  Full time

• Salary Range:

  Rs 500000 To 1000000

• Employment Type:

  permanent

• Role:

  Other