• Researching consumer markets, monitoring marketing trends and identifying potential areas in which to invest based upon consumer needs and spending habits. • Liaising with PR, Digital, IR agencies • Conceptualizing thematic marketing campaigns. • Coming up with ideas for new packaging designs, including shape, size, color, fonts and imagery. • Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring designing and messages meet the company brand regulatory guidelines. • Monitoring product distribution and consumer reactions through focus groups and market research. • Competition tracking and benchmarking
MBA with 4-7 yrs of experience of Brand/communication management in FMCG category
A renowned FMCG into edible oil.